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Name Your Price
Fill in the fields, then send or say it out loud.
1When someone asks "how much do you charge?"
In person / voice — keep it flat and warm:
"A private session is for an hour, and I do a pack of five for . Which would suit you better?"
By message:
"Great question! Private sessions are /hour, or for a pack of 5. I've attached my full rate card. Would you like me to find you a slot this week? 🌿"
Why it works: you answer plainly, anchor to the pack, and end with a question that moves to booking — not to negotiation.
2When they say "that's a bit more than I expected"
Hold the line, offer a path — not a discount:
"Totally understand. The rate reflects the one-to-one attention and the planning that goes into each session. If a lower entry point helps, my group classes are , or we could start with a single private before you commit to a pack — whatever feels right for you."
You moved them to a cheaper product, not a cheaper you.
3When they ask for a discount / "mates' rates"
Warm, firm, no guilt:
"I really appreciate you wanting to work with me. I keep my rates the same for everyone so it stays fair — but the 10-class pack brings it down to a class, which is the best value I offer."
For an actual friend:
"Because it's you, I'd love to offer your first session on me, and then keep my normal rate after that. That way I can keep doing this properly. Deal? 🙏"
4When you're raising prices on existing students
Email/DM — send 3–4 weeks ahead, no over-apologising:
Hi ,
A quick heads-up: from my will be .
It's the first change in , and it lets me keep showing up fully — staying insured, trained, and properly resourced for you. Nothing else changes: same time, same mat, same me.
And as a thank-you for being a regular, any pack you buy before is honoured at the current rate.
Grateful to have you in class. See you soon,
The pre-rise pack offer rewards loyalty AND pulls cash forward.
5When you teach corporate / events
Charge for the invisible work:
"For a 60-minute on-site class my rate is . That covers the session plus travel, set-up, and tailoring it to your team. For a regular weekly slot I can offer per class. Shall I put together a quick proposal?"
6When a studio offers you a low per-class rate
Negotiate from value, not desperation:
"Thanks for thinking of me. My rate for a class this size is . I bring my own , so I'd love to find a number that works for both of us — what's the range you're working with?"
7The "stop teaching for free" reframe
Read this before any pricing conversation:
- Free/donation classes train people to value your time at zero. "Potential clients will only value your time as much as you do."
- Charging properly isn't ego. It's what lets you keep teaching next year instead of burning out and quitting.
- A full price with one honest concession (a pack, a first-class offer) always beats a vague discount.